For example, you could run a mailer campaign and personalise each postcard with the name of the recipient. Or create unique coupons with individual serial numbers so that you can track which customers used them. When this technique is used with variable images, for example. You could create a series of assorted business cards, each with a different photo background.
Personalised print media has a more powerful presence than a personalised email. Because the audience can recognise that it takes more effort to customise print media than digital. Accordingly, the audience feels special because of what is a personal touch. This is often lacking in traditional print marketing.
Print and Social Media
Social networking has become an integral part of the way entrepreneurs reach their customers. But the idea of networking has been around much longer than Facebook and Twitter. After all, what’s a business card if not a social medium? When you hand a potential customer or business relation a business card, you’re making a social connection. That person is being given the means to do the same with you.
By adding customer comments and testimonials from your social networking profiles to your print designs. You can make your print marketing that much more effective.
Print Marketing Is Used Less, so It Stands Out More.
Compare how often and how quickly you check your email. Consider the daily ritual of going to the mailbox and checking your postal mail. You set aside a few moments to take the time to look at every piece of mail. Then go back to whatever it was you were doing before. That means your print materials are likely to receive extra attention—especially if they look unique: