Free Parking for Brisbane Customers
Instant Price Calculator
Print is the Future
Direct mail continues to be used heavily, with a 43% share of total local retail advertising. And, according to a Pitney Bowes survey, 76% of small businesses say their ideal marketing strategy encompasses a combination of both print and digital communication. There are many reasons why print is (and will remain) an effective tool. For delivering your message to your audiences and more.
For example, you could run a mailer campaign and personalise each postcard with the name of the recipient. Or create unique coupons with individual serial numbers so that you can track which customers used them. When this technique is used with variable images, for example. You could create a series of assorted business cards, each with a different photo background.
Personalised print media has a more powerful presence than a personalised email. Because the audience can recognise that it takes more effort to customise print media than digital. Accordingly, the audience feels special because of what is a personal touch. This is often lacking in traditional print marketing.
Social networking has become an integral part of the way entrepreneurs reach their customers. But the idea of networking has been around much longer than Facebook and Twitter. After all, what’s a business card if not a social medium? When you hand a potential customer or business relation a business card, you’re making a social connection. That person is being given the means to do the same with you.
By adding customer comments and testimonials from your social networking profiles to your print designs. You can make your print marketing that much more effective.
Compare how often and how quickly you check your email. Consider the daily ritual of going to the mailbox and checking your postal mail. You set aside a few moments to take the time to look at every piece of mail. Then go back to whatever it was you were doing before. That means your print materials are likely to receive extra attention—especially if they look unique:
No matter how crucial digital marketing becomes. There is still a large audience you can reach through print marketing and direct mail campaigns.
If it’s an inanimate object, there’s a good chance it can be emblazoned with your brand’s logo and integrated into your marketing campaign. The items don’t even have to be something that your audience takes home with them to make an impression: You could, for example, you could display a promotional banner on your podium while giving a presentation.
Although print marketing can lead to success, it doesn’t guarantee it. You still need to develop an effective print strategy that will put your brand in the spotlight and excite your audience. If you use the same, boring print materials as everyone else, you will have a hard time making your mark.
Get creative, put some real thought and effort into your print marketing collateral, and make use of all the tools and technologies available to you.