Flyers vs Brochures
Flyers are flat, unfolded and sometimes printed on both sides. Brochures, on the other hand, are FAR more flexible. This is because they are always printed on two sides and are separated into panels. No space is wasted and everything flows. Brochure printing is an art, and not everyone can get it right so it is best to go with those who know what they are doing. We have been printing them for over 18 years and have mastered every fold imaginable
Brochure Printing Paper Types
The standard stock for brochures is 150gsm followed by 200gsm. In addition to this, we have thinner and thicker stocks available. Thicker stocks must be “scored” rather than folded, so are more expensive in that respect, and thinner stocks can have the opposite side show through.
80, 90 and 100gsm Laser
Choose these for the cheapest possible brochure printing option. In addition to being cheap, they are lightweight, and as a result, are not very durable.
115 – 350gsm Artboard
Above all, artboard is a high-end satin textured brochure printing stock. Artboard (also known as silk) provides a professional and high-quality finish along with being the perfect paper to print on and achieve clarity. Touch them and you will notice a silky feel that also gives added protection and durability compared to lower end stocks. If you are ordering brochure printing online and want to be sure of the result, choose 150gsm.
400gsm Hi-Bulk is a white, sturdy stock that has a subtle paper texture. As a result of this, ti has an extended life and helps to make your brochures stand out from more run of the mill paper types.
Stocks for Brochure Printing above 200gsm must be scored rather than folded, and so are more expensive. For reference 300gsm and above is a business card thickness**